Tip #3 is: Have a uniform style or theme to your shop.
Style and uniformity is very subjective but I think it is important key to making your store look and feel professional. I feel that your avatar, banner, your product and the way it is photographed make a huge impression on our buying audience.
I will use my shop as an example. I feel that my banner has a rustic organic feel to it as well as the fact that the graphic portrays some of the same geometric lines as my jewelry. I have used a photo of one of my earrings as an avatar that I feel shows the style of my creations. I try to photograph all my jewelry in a rustic and artistic manner with interesting angles. I know my shop is not perfect but I feel that I have followed through with a style theme throughout.
Other stores that have done a great job at creating a uniform style and feel are:
- littleputbooks - her banner, avatar and product all give me a feel of a whimsical fairytale and happy feeling.
- AllInStitches - the banner reminds me of a time long ago and a modern feel to it as well. It is interesting that the wire forms she uses to display her work gives a modern feel to her product of knit wares that once again feel like they take you back in time
- shescrafty - She has photos that are stunning and very artistic of little babies wearing her knit wares. Her avatar and banner use the pictures very well and there is a clean simple feel to her entire shop.
Once again if you are not sure of your own sense of style and or you have a hard time being objective about your own store then that is where the forums com in handy. Ask others if they feel that your store has a uniform style and or feel to it. If you post and it gets ignored post again. Be persistent.