I have decided to start giving a tips whenever I come across something I can share to improve my Etsy store or that of others and I welcome your opinions in the comments linked to each posting . My sister and I have been spending a fair amount of time shopping and working on my Etsy store and we keep discussing things we have found that we like or dislike in mine and other stores.
My store sells jewelry, so many of my examples will be for jewelry sellers but can probably apply to other stores as well.
My first Tip is regarding photographing jewelry on models/yourself.
It is debatable whether or not to photograph jewelry being worn or modeled by someone and listing it with your photos in your store. I have resisted doing this in my store for several reasons. The first is that it is hard to tastefully or artistically photograph jewelry at close up range while it is being worn. The other downside to this is that buyers may assume that the earrings or jewelry being worn in the photograph is the actual pair to be sold and thus it has a feeling of the item being used by someone before they buy it. However having stated some of the negatives I am starting to change my opinion and think that there is a right way to model or photograph jewelry being worn and here is why.
I get a lot of convo's requesting pictures of of my earrings or jewelry being worn so that they (the buyer) can get an idea of the scale or size the jewelry. Despite listing size details on all my item descriptions it still is not as good as a photo. It takes a lot of time to answer all these convo's not to mention the time photographing the jewelry and downloading or attaching it to the convo's.
So I have mulled over solutions that would allow me to show the scale of my jewelry in my store listings and some of the solutions are:
- Photographing jewelry with something else in the picture to give it perspective. Sometimes this is done by using a ruler or a coin beside the jewelry. I do not feel this is a good solution for me and my store. I feel that I work very hard to photograph my product in such a manner that it gives a uniform image of artistry. I do not feel that a coin or ruler in a photograph compliments the image and brand that I am aiming to sell.
- Color close-up photo of a model/myself wearing the jewelry. I have tried this many times and I feel it always looks less that ideal. I find that every skin blemish is visible and all artistic perspective is lost. I just think once again this is not the solution for me as I feel it would take too much editing and airbrushing and makeup to photograph some thing like an earring up close. There are a few stores that do a good job with this. It appears professionally modeled even if it may be modeled by the store owner, but unless you really know what you are doing and have a great model at your disposal it can turn out less that ideal. So if you are struggling with this you may want to try the next option.
- Black and white close-up photograph of jewelry being modeled. This is my newest solution of choice. I feel that a black and white photograph of someone wearing the earrings or jewelry masks most skin blemishes and also looks more artistic. Also for me the black and white picture does not make the item feel like it is the exact same pair that the buyer will receive (psychologically that is). Black and white also allows me to photograph an earring being modeled once and I can use that same photo in black and white in listings of the same design in a different color option. This saves me time re-photographing each color option being modeled.
- Try to pull back as much hair out of the frame as possible.
- Take photo as close up as possible.
- Crop the photo and convert it to black and white in a photo editing program before posting it to your store.
- Make the modeled photo the last photo of your listing.